An international network of more than 650 experienced retail consultants

An international network of more than 650 experienced retail consultants

Nick Nick Martel, director of consulting and retail transactions for Europe, the Middle East and Africa (EMEA)

What does the CBRE retail consultant network in EMEA offer?

As the world leader in real estate consulting and transactions, with operations in more than 100 countries, CBRE is particularly well-positioned to advise clients at a local, regional and global level. 

More and more retailer and consumer brands are developing on a global scale, and our clients are a good example, as we work for brands like Nespresso, Microsoft, Lululemon, Mars (M&Ms), Eataly, The North Face and Urban Revivo.

Our role is to help them make their products available to consumers, from the production and supply chain to the physical store. Advisory and transaction services for occupiers is at the heart of our business but, of course, we are also leaders in advising investors in retail real estate who want to take advantage of our services and our access, knowledge and insight of retail and consumer brands on a global level.

Across the EMEA region, I lead a network of more than 650 experienced consultants who operate closely together to service our clients and to ensure they benefit from our retail platform in the Americas, Asia and the Pacific. This network provides real-time access to comprehensive information: We know the brand profiles, their strategies, competitive environment and their location needs. 

Retail and consumer brands need to quickly comprehend the expectations of their customers in a fast-evolving environment. CBRE has developed Calibrate, which provides a unique insight into consumers and their shopping and leisure preferences. Calibrate collects data from over 110 million active consumers. This is an extremely powerful and unique tool that gives our occupier and investor clients a deep understanding of each location and the consumer profile allowing them to make informed real estate decisions. 

At the same time, we closely monitor technological innovations in e-commerce and social media in order to identify opportunities and threats for our clients.