Article

A bolstered team ready to serve your ambitions

November 13, 2018

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For a change, we're going to talk about ourselves in this special issue of our newsletter. The new arrivals we announced in recent months allow us today to present the complete management team.


The scope of changes affecting retail led us to adapt our organisation to better assist you. In just a decade, everything that once shaped commercial real estate has been called into question, and there's no looking back.
  • When Amazon delivers to its customers anywhere in the world, competition is no longer local, it's international.

  • When shops become just one option among many for making purchases, they must completely redefine the qualities that make them useful and desirable, which, in turn, radically impacts decisions on format and location.

  • When digital tools can target each customer individually, a massive and standardized "everything under one roof" offering no longer makes sense.

The consequences of this new situation are immense.

  • The growth of brands now depends on new operating models. Everything must change, from shop concepts to territorial coverage, including logistics and customer relationships, in a strategy that must be omnichannel, which is costly and comes with a degree of risk.

  • Real estate companies and institutional investors must strengthen their expertise to operate in an increasingly segmented and risky market for real estate products where the obsolescence of assets is accelerating.

  • Cities and their planners are looking for new models of retail presence: mixed, tailored, reversible etc. The transformation of existing sites has also become a major issue.
  • More than ever, the cooperation of all stakeholders is necessary to deal with the complexity of projects and align strategies.
The CBRE Retail consulting and support service is specifically designed to meet the needs of all stakeholders: retailers, real estate companies, institutional investors, real estate developers, municipalities and urban planners.
  • A global vision of retail, through three prisms—use, property and urban functioning—is indispensable to acting with insight.

  • All the expertise that our clients need to master the complete process:
    - Studies, forecasting
    - Assistance in project management, setup and conceptualization of new projects
    - Leasing and transaction services, tenant representation
    - Capital market and asset management
    - Property management

  • Project-based approach: We put together teams of expert consultants in different specialities according to your needs, providing a comprehensive analysis and proposals adapted to each situation.

  • Operational commitment: All our recommendations include or can include support for their implementation.

  • Local and international presence: Our network of regional platforms and local partners gives us deep, up-to-date knowledge of the situation in every city of France. And CBRE Group gives us access to markets around the world and to international retailers in search of locations.

     

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