Article

Fifty years later: the enduring promise of the shopping centre

March 31, 2019

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In his influential book published in 1970, The Consumer Society, the sociologist Jean Baudrillard talks about the Parly 2 shopping centre, which opened its doors in 1969, west of Paris. Here are some excerpts that reveal the intentions of its founders. Fifty years later, we find striking similarities with present-day thought about retail.

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