A company's real estate portfolio is a tool to implement its strategy, brings to life its corporate values and is obviously a major financial commitment, with operational and cost optimisation challenges. As such, a bespoke real estate strategy is called for, that is properly aligned both with the company's operational objectives and with its global vision.

CBRE advises corporate clients on the full range of issues relating to real estate strategy, to position, optimise or manage efficiently their operational real estate portfolio (offices, retail, logistics or alternative assets) in France and internationally.
CBRE strategic consulting services include:

  • Real estate policy: definition of the role of real estate, and of how it is expected to contribute to the deployment of the global corporate strategy; positioning in respect of challenges related to finance, resources, brand, image and culture.
  • Real estate master plan: creation of a decision-making framework for aligning a client’s property strategy with its long-term corporate strategy. 
  • Location analytics: multi criteria geographic analysis to present a client with a shortlist of recommended location opportunities that match its strategy. This may include an assessment of the employment pool or of the impact on the commute time for staff (for offices), of the catchment area (for retail), or of the impact on the organisation of logistics (for warehouses).
  • Portfolio review: analysis on a local or multi-national level to ensure that territorial coverage, property characteristics and usage are in keeping with the company's business strategy. This analysis uses a bespoke benchmark and dashboard created using the CBRE Portfolio Optimizer® tool.

With robust methodologies and considerable expertise, CBRE consultants offer each client a real estate portfolio strategy that is flexible, optimised, tailored and perfectly in line with the client’s corporate culture, the property markets and the new working methods required in the digital workplace. 

Related Services

Workplace strategy


Leasing and acquisition

Portfolio management

Account management

Related Research

EMEA Occupier Flash Survey 2020

Real Estate Outlook 2020