The narrative surrounding the supposed death of brick-and-mortar is much more nuanced than is often portrayed and the future of the industry is being written today. This Viewpoint will explore the state of the retail sector in Florida through three main concepts:
- Expansion: What product, drivers and retailers are showing growth during this tumultuous time?
- Contraction: Which retail segments and specific retailers have suffered through this changing landscape and what factors influenced their downfall?
- Transformation: How is the market adapting to the new realities of retail?
In addition to this analysis, the piece will explore primary, secondary and tertiary markets throughout the state of Florida and provide examples of how the retail evolution has taken shape in each of these markets.